Web site credits

The ASICS web sites were built by ASICS Europe B.V. in Hoofddorp, the Netherlands, and the local ASICS subsidiaries, with significant contributions from the following agencies:

  • AnalogFolk in London, for strategic consultancy
  • AQ in Tokyo for web design and usability
  • The Plant in Tokyo for technical development

This site is hosted by ASICS Europe. Country sites are hosted by Amazon Web Services and run fine software: to Merb, with love from ASICS.

  • ASICS stands for “Anima Sana in Corpore Sano”, a sound mind in a sound body. A Latin phrase expressing the ancient ideal of a sound mind in a sound body. We believe that sport has not only a positive effect on the body and soul, but has a universal meaning that overcomes cultural differences and contributes to improving solidarity.